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Front desk CRM

Your front desk isn't a waiting room.

Phone rings, walk-in shows up, booking gets entered. That's not a job, that's a queue. Playgeko turns your front desk into a growth engine.

Renewal flagged
From reactive to proactive

From gatekeepers to growth drivers

Your team already has what it takes. They just don't have a system built to use it.

Playgeko's CRM turns every booking, renewal, and empty slot into something your staff can act on, not just record.

Lapsing membership → a call to make, not a surprise

Regular player → a coaching-package conversation

One-off corporate booking → a recurring account

No new headcount. Just a system that tells your team where to spend their attention.

Two customers. One system.

Most club software only sees one kind of customer: the player booking a slot.

Playgeko runs two CRMs side by side:

Players

Booking history, spend, preferences, engagement. Tracked automatically, so your team knows who's due, who's ready to upgrade, and who's gone quiet.

Companies

Sponsorships, corporate bookings, B2B accounts. Worked like a pipeline, not remembered as a favor.

From one-time player to recurring revenue

A drop-in booking is a transaction. A membership is a relationship.

Playgeko gives your team the tools to make that shift happen on purpose, not by accident:

Membership packages, sold and tracked in the same system as bookings, so staff can pitch the right package at the right moment instead of guessing

Vouchers and gift packages, turning a one-off gift into a new player walking through your door

Package status tracking, so staff know who's close to running out and follow up before the player just... stops coming back

This isn't about processing paperwork. It's about giving your team a reason to have the conversation, and the data to know when to have it.

The opportunity cost

The gap you're leaving on the table

19%

Average prime-time hours filled, even while the busiest slot sells out.

5x

More revenue per court at the best-run padel clubs than the worst-run ones. Same courts, same pitches, same demand.

That's not a demand problem. It's an attention problem.

What it looks like in practice

Booking frequency drops → your team sees it before the player disappears
Slow Tuesday afternoon → filled by matching it to player patterns
Corporate team night → logged, followed up, turned recurring
Consistent regular → offered a coaching package at the right moment

How it actually works

No spreadsheets. No guessing. Here's the shape of it.

  1. 1

    A player's booking rhythm slows down. Playgeko flags it on your dashboard before you'd ever notice on your own.

  2. 2

    A court or pitch sits open tomorrow afternoon. The system already knows which players tend to book that slot, and surfaces them.

  3. 3

    A company books a one-off event. It doesn't disappear into your calendar, it becomes a tracked account with a next step attached.

That's the surface. The rest, how it's configured, what your team sees day to day, is easier to show than to explain.

Playgeko club dashboard showing bookings, revenue, and member activity

The job they were always capable of

Running a club well was never about answering the phone fast. It was about knowing your players, knowing your business customers, and catching the gaps before they cost you a season.

Playgeko gives your team the system to do that. Same people. Same job title. A completely different day.